New Year - New Arms!
Fancy having bigger or firmer arms in 2018? And looking for a bit of variation in your training routine? Well, read safely on then.
Training with a thick bar is one of the most effective ways to build muscular strength in your arms and upper body. BfR Professional now offers the latest alternative to expensive specialty bars: the original, blue Fat Gripz. This user-friendly exercise tool can be latched on to almost any barbell or dumbbell.
And by combining these non-slip rubber grips with our BfR Pro ARMS straps in our new Ultimate Arm Pack, we’ve made sure that you’re getting yourself a match made in heaven. Be prepared for the burn, though!
How does it work?
In short, Fat Gripz work by increasing the diameter of the bar. This enables you to up your arm building to extreme heights as using thicker handles leads to more muscle activation in your hands, arms and upper body. No wonder that professional athletes and Special Forces soldiers are all recommending this product.
The many merits of occlusion training/BFR training (as well as our top seller BfR Pro ARMS) have already been described in detail on our website and blog, so go check it out if you want to discover how easily and efficiently you can optimise your workout without having to compromise when it comes to output.
What if I’m new to BFR training?
Fear not! We understand that proper understanding of a complementary training method is pivotal to actually gaining from it. In order to release the full potential of your body, you need knowledge. Our Ultimate Arm Pack comes with a free BfR e-book where we’ve tried to cram in as many inspirational BFR exercises for arms as possible. It also includes general information about BFR training.
And remember: occlusion training is for everyone. Male, female, young, not so young, fit or going through rehabilitation… And with a brand new year at our hands, there’s no reason not to kickstart your workout routine.
BFR-training is easy to learn and builds on your body’s natural reaction pattern. Simple concept, intelligent training, as we say.
Anyway, what are you still doing here?! Go check out our Ultimate Arm Pack!
And don’t forget to leave a review or share your personal BfR success story with the rest of the BfR family.
Go grab 2018 by the throat!
Team BfR Professional
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High-Level Business Dating
On a gloomy November morning, at a truly ungodly time of day, three guys got on a plane in Billund Airport. They were sleepy and had barely had the time to grab some breakfast or do their hair. And then there was that slightly nervous sensation in their stomachs. All in all, not the best basis when going on a date.
Pleased to meet you, Web Summit
Fortunately, a case of the jitters tends to go away once you’re on a roll, and we’re proud to say that that was exactly what happened. You see, those three Danish guys were us: Lars and Martin, the BfR founders, and Peter, our new tech consultant. As announced in our November newsletter, we were headed for Lisbon, Portugal to attend the world’s largest tech summit as part of its ALPHA programme. The goal: to promote ourselves, do some sweet talking and make new acquaintances. (Basically, everything you do on a standard date, right?).
Being a small Danish start-up at an international summit boasting 60,000 participants can be a bit daunting, but people there proved very open and curious. The opening ceremony on Monday with top speakers like Stephen Hawking and Margrethe Vestager dazzled everybody.
Abu Dhabi living
On Tuesday, we were busy at our BfR Professional stand promoting our occlusion training equipment, getting feedback on our digital prototype for the next BfR generation and connecting with potential investors. (This was when we got a memorable offer to move our business to Abu Dhabi!).
Wednesday was just as busy and exciting: Various business people from China, Hungary and Chile requested meetings with us, and we even managed to get roped in for two interviews for Portuguese television. On Thursday, we wrapped up our summit adventure by going to heaps of workshops and talks to gather inspiration.
The end of single life?
Now we’re back in Aarhus, processing our experience. Was it worth the time and money for us to go to Web Summit 2017? Absolutely. We may be a young company, but we’ve come home with international inspiration as well as a number of potential sales leads and partners. And let’s face it: Everybody likes being liked. That’s what dating is all about. So, motivated as ever, we’re going to transform all of this into value for you.
Whether we end up pursuing high living in Abu Dhabi, sipping cocktails in rooftop bars, remains to be seen..! But for now, we're staying put here in Aarhus.
Team BfR Professional
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Something’s Cooking at BfR!
Here at BfR Professional we are proud to announce that we have received a grant from The Danish Foundation for Entrepreneurship (Fonden for Entreprenørskab). For the uninitiated, this is the Danish national knowledge centre for the development of entrepreneurship. It also allocates grants for students with great ideas in order to promote entrepreneurship as a career path.
Competition is fierce, which is why we are incredibly proud and excited about this grant. Those of you who may be entrepreneurs yourselves will know just how taxing startup life and building a business can be. However, receiving a stamp of approval like this makes it all worthwhile! Now we want to turn this into even more value for you.
Great application and we believe there is a huge potential in this niche. At the same time, it is nice to see how far you’ve taken this as a team already with the development process.
Feedback from the Danish Foundation for Entrepreneurship
World domination, here we come!
Oh, we have big plans… Here at BfR we constantly want to stay innovative and ahead, and one of the many things we are currently looking into is prototyping. We’ll give you a small hint: It has to do with digital. The time is right to take BfR and you to the next level. For the moment, we want to keep our cards close to our chest, but stay tuned for more information by signing up to our newsletter here or follow us on Instagram here.
On a related note, this grant has also enabled us to join Web Summit 2017 in Lisbon on November 6-9. This is the largest tech summit in the world as well as a hotspot for entrepreneurs as well as investors, and as part of the ALPHA programme we are keen to exhibit BfR while boosting our inspiration and network.
Come and meet us there or stay tuned to our blog for a report on the summit. We will also be posting on Facebook and Instagram during our time in Portugal. As always, we welcome your feedback and personal BfR stories. Simply use the @bfrpro or #bfrpro on Instagram and we promise that we will find you.
Take care,
Team BfR Professional
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Who we are and how we can help you reach your goals
In this short video pitch, the team behind BfR Professional explains in Danish who we are and what our mission is. (English translation written out below).
Often people think that blood flow restriction (BFR) training is only meant to be done by hardcore bodybuilders and fitness athletes, but that's far from the truth.
BFR training also enables people who aren't comfortable with or able to do heavy lifting to still obtain the same level of hypertrophy (muscle growth) as with traditional high-load workouts.
For example, it's extremely effective for the purpose of rehabilitation and injury prevention for persons of all ages (+18). Many women also enjoy using occlusion straps to build more strength and firmness in thighs and bottocks.
The growing popularity and use of BFR (or occlusion training, as it is also called) across the world is undeniable; however, we still come across many people who've never heard about this amazing training method.
Here at BfR Professional, we want to move your physique from A to B with our customised products as fast as possible in the most effective, gentle way by the use of occlusion training. This trending workout form is based on an old Japanese training method named “kaatsu" which means “increased pressure”.
Therefore, we'll be releasing more inspiration and valuable insights over the next months here on our blog as well as on our Facebook, Instagram and YouTube channel.
Stay tuned and make sure to sign up for our inspirational newsletter (which often comes with special offers and discounts) in order to not miss out on anything from our world.
Translation of the video is done in English below - just scroll down a bit.
BfR Professional - Bliv mere fit på kortere tid med os from STUDENTERVÆKSTHUS AARHUS on Vimeo.
Translation:
We are BfR Professional and have a question for you.
Did you know that if you strap our products onto your arms or legs, you can train faster and more effectively?
Are you tired of the never-ending training sessions and heavy weights or are you struggling with injuries as we've done ourselves for the past many years? Or do you just need a great alternative to your current training routine? Then we have the solution for you.
We want to move your physique from A to B as fast as possible in the most effective and gentle way by the use of occlusion training which is based on an old Japanese training method named “kaatsu”, which by the way means “increased pressure”.
It is simple and intelligent training for all so if you desire faster and more effective training sessions at home, while travelling or in the gym, then visit our website at www.bfrpro.com.
To your success,
Team BfR professional
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Kickstarting a Startup Success
The idea behind BfR Professional all began more than two years back when one of our founders, Martin, first heard about the concept of blood flow restriction training and how it has the potential to revolutionise the way people do fitness today.
He enthusiastically shared this knowledge with his longtime friend Lars, who would later become the other founder, and thus the seeds of what would eventually become BfR Professional were sown.
Want something? Go create it yourself!
The scientifically proven training method of blood flow restriction (BFR) has been rather extensively researched and especially within the recent decade. The idea of training with lower weights, while still gaining significant muscle strength and growth, is appealing to many of us.
However, we became increasingly frustrated about not being able to find any customised equipment for this new training method, so we decided to create our own product.
After many months of product development, tests and redesigning, we're now ready to introduce and share with you the first generation of our blood flow restriction gear. The product is named BfR Pro ARMS, which is essentially a custom-made elastic anti-slip band designed to be used on your upper arms for blood flow restriction training, which is also popularly known as occlusion training.
ARMS will come in four different sizes suitable for more or less everyone who wants to take on this new and upcoming way of training to complement their existing workout routine. Furthermore, we are already now planning to introduce the LEGS version specifically designed for blood flow restriction training, so stay tuned here on our blog and social media. Also don't forget to sign up to our newsletter on our website!
Come cheer us on
We'ill be launching our product and opening for sales this coming October through an online campaign using the world’s largest crowdfunding platform: www.kickstarter.com. Naturally, we will be posting and keeping you updated about our progress and details concerning the campaign continuously, and we urge you to stay tuned if this new and scientifically proven training method is something which you would like to try out for yourself. Obviously, we would love your support on kickstarter.com!
After all this time, we are more than keen to share our knowledge and our products with the world. We promise that we'll aim to give all the guidance necessary both here on our blog, Instagram, and Facebook, where we'll be talking about not only how our specific product can help you in connection with blood flow restriction training and reaching your physical goals, but also more generally how blood flow restriction training can benefit you. We simply want you to train smarter and better. We believe in your potential.
Take it to the next level
Lars & Martin
Team BfR Professional
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