bfr professional, ultimate arm pack, bfr training, occlusion training, okklusionstræning

New Year - New Arms!

Fancy having bigger or firmer arms in 2018? And looking for a bit of variation in your training routine? Well, read safely on then.

Training with a thick bar is one of the most effective ways to build muscular strength in your arms and upper body. BfR Professional now offers the latest alternative to expensive specialty bars: the original, blue Fat Gripz. This user-friendly exercise tool can be latched on to almost any barbell or dumbbell.

And by combining these non-slip rubber grips with our BfR Pro ARMS straps in our new Ultimate Arm Pack, we’ve made sure that you’re getting yourself a match made in heaven. Be prepared for the burn, though!

How does it work?

In short, Fat Gripz work by increasing the diameter of the bar. This enables you to up your arm building to extreme heights as using thicker handles leads to more muscle activation in your hands, arms and upper body. No wonder that professional athletes and Special Forces soldiers are all recommending this product.

The many merits of occlusion training/BFR training (as well as our top seller BfR Pro ARMS) have already been described in detail on our website and blog, so go check it out if you want to discover how easily and efficiently you can optimise your workout without having to compromise when it comes to output.

What if I’m new to BFR training?

Fear not! We understand that proper understanding of a complementary training method is pivotal to actually gaining from it. In order to release the full potential of your body, you need knowledge. Our Ultimate Arm Pack comes with a free BfR e-book where we’ve tried to cram in as many inspirational BFR exercises for arms as possible. It also includes general information about BFR training.

And remember: occlusion training is for everyone. Male, female, young, not so young, fit or going through rehabilitation… And with a brand new year at our hands, there’s no reason not to kickstart your workout routine.

BFR-training is easy to learn and builds on your body’s natural reaction pattern. Simple concept, intelligent training, as we say.

Anyway, what are you still doing here?! Go check out our Ultimate Arm Pack!

And don’t forget to leave a review or share your personal BfR success story with the rest of the BfR family.

Go grab 2018 by the throat!

Team BfR Professional



Related Posts

web summit 2017, lisbon, bfr professional, blood flow restriction, occlusion, start-up

High-Level Business Dating

On a gloomy November morning, at a truly ungodly time of day, three guys got on a plane in Billund Airport. They were sleepy and had barely had the time to grab some breakfast or do their hair. And then there was that slightly nervous sensation in their stomachs. All in all, not the best basis when going on a date.

Pleased to meet you, Web Summit

Fortunately, a case of the jitters tends to go away once you’re on a roll, and we’re proud to say that that was exactly what happened. You see, those three Danish guys were us: Lars and Martin, the BfR founders, and Peter, our new tech consultant. As announced in our November newsletter, we were headed for Lisbon, Portugal to attend the world’s largest tech summit as part of its ALPHA programme. The goal: to promote ourselves, do some sweet talking and make new acquaintances. (Basically, everything you do on a standard date, right?).

Being a small Danish start-up at an international summit boasting 60,000 participants can be a bit daunting, but people there proved very open and curious. The opening ceremony on Monday with top speakers like Stephen Hawking and Margrethe Vestager dazzled everybody.

Abu Dhabi living

On Tuesday, we were busy at our BfR Professional stand promoting our occlusion training equipment, getting feedback on our digital prototype for the next BfR generation and connecting with potential investors. (This was when we got a memorable offer to move our business to Abu Dhabi!).

Wednesday was just as busy and exciting: Various business people from China, Hungary and Chile requested meetings with us, and we even managed to get roped in for two interviews for Portuguese television. On Thursday, we wrapped up our summit adventure by going to heaps of workshops and talks to gather inspiration.

The end of single life?

Now we’re back in Aarhus, processing our experience. Was it worth the time and money for us to go to Web Summit 2017? Absolutely. We may be a young company, but we’ve come home with international inspiration as well as a number of potential sales leads and partners. And let’s face it: Everybody likes being liked. That’s what dating is all about. So, motivated as ever, we’re going to transform all of this into value for you.

Whether we end up pursuing high living in Abu Dhabi, sipping cocktails in rooftop bars, remains to be seen..! But for now, we're staying put here in Aarhus.

Team BfR Professional

Related Posts

easyJet campaign BfR Professional flying high

Flying High with BfR Professional

Daily life at a startup business is always hectic, with numerous tasks to be done, and BfR is no differentOften this means that less urgent things like regular blog posts jushave to join the queue. However, this ends now! 

In the future we plan on upping our blogging a bit. Obviously, you can buy our products and get results from that alone, but we also want to provide you with extra value – knowledge and inspiration. Which is why you will now see blog posts coming out on a slightly more regular basis. 

So stay tuned, you guys, for heaps of inspiring posts with the latest news, training manuals, interviews with the BfR users and much, much more! 

Fit when travelling

Blogging isn’t the only thing we are currently upscaling: If you happen to open the magazine easyJet Traveller some time during October and November, you will be able to find our ad asking, “How do you stay fit while traveling?” EasyJet has seven million travellers per month and the easyJet Traveller comes in 210,000 copies. We want to help business people and others who travel frequently stay on top of their training as simply as possible in their hotel, hostel, AirBnB or wherever. For that reason, this ad offers a discount code on all BfR products. View the October edition of the easyJet magazine here 

Your time matters

You might say that we don’t just sell quality training equipment; we actually “sell time”. We know that your time is precious to you, so by providing you top of the line BfR gear, such as the Traveler Pack, enabling you to stay fit and healthy anywhere in just a matter of minutes, we are essentially giving you more time.   

The Traveler Pack contains an elastic training tube, our BfR ARMS set and a training programme for arms, which will enable you to do your basic workout anywhere. Check out the easyJet magazine or our shop here for further information. 

So basically, lots of exciting projects are in the pipeline, and we can’t wait to share it all with you. Stay tuned, and let us take your training to the next level. 

To your success, 

Team BfR Professional  

easyJet Traveller ad BfR Professional

    Related Posts

    Motivation ahead

    How to Stay Motivated with Our Favourite Instagram Influencers

    As we explained in our last blog post about how to hack your brain and never skip a workout, motivation in itself isn't enough to get you up and making a beeline for the gym or put your running shoes on and heading for fresh air. 

    It takes a lot more to build a habit of living healthily with regular physical activity which will get you from a "should" to a "must" when it comes to working out. 

    Your life comes from your rituals.

                                             Tony Robbins

    You need to develop and harness that extraordinary psychology that will promote the right state of mind which in turn will take you from thinking and waiting into action mode

    And this is as true for getting yourself to the gym or doing a home training session as it is for anything else in life, be it a job, running a business, prioritising family time or other meaningful relationships. 

    When founding BfR Professional, we both had 10+ years of experience with training and keeping fit. So we know how it feels to take a break from training before regrouping and recharging in order to get back into the game. Consistency is the absolute key to long-term health and well-being. 

    Our top 5 influencers here at BfR


    Right, let's get to the point of this post (!) where we've gathered a top 5 of our favorite sources of motivation on Instagram which applies not only to fitness and training but life in general.


    1. @drjohnrusin

    Dr. John Rusin is a strength and performance coach with years of experience with fitness and training sharing a mix of instructional videos with great exercise tips and tricks based on scientific research and years of practical experience. One of the main focus points is creating a balance between volume and intensity on the one side and injury prevention on the other.

    Dr. Rusin has developed his own training programmes called Functional Hypertrophy Training (FHT) which can be used by anyone. On top of that, he is also an advocate for blood flow restriction (BFR) training, which we of course like a lot!

    2. @themateuszm

    Mateusz M is a millenial guy who has a simple mission in life: "I want the world to be better because, I was here." Simple, yes, but hard to achieve! Or, is it? 

    Nevertheless, Mateusz M is killing it, especially on his YouTube channel with 954,470 subscribers and counting creating video content for motivation and inspiration for all and prompting us to take action in life and make a difference. 

    His most popular video "Dream" has almost 40 million views! Check it out here.

    3. @before5AM

    Joe Duncan is the man behind @before5am and is a firm believer that your day should start before 5 AM (doh!). The potential we all have is predicated on the amount of hours we dedicate to working towards our goals, and by starting early he believes that this will give you a competitive edge on everyone else. 

    @before5am typically uses long captions so you have to do a bit of reading, but do yourself the favour of taking the time to read and reflect on his message before scrolling on to the next "rah rah" motivation graphics.

    Taking time to reflect is key - always remember to reflect.

    4. @jayshetty

    Jay Shetty is a digital influencer and former monk (true story) who shares his world view of positivity and gratitude with the world on a daily basis, either on his Instagram account or YouTube channel. 

    In about 7 years, Shetty went from being a monk to launching his own YouTube channel in early 2016 and later his own digital morning show for the Huffington Post. Another proof of his uprise to online fame is him joining the Forbes 30under30 list with the 30 most influencial and innovative entrepreneurs in the Media category in Europe. 

    5. @garyvee

    The final influencer and motivator on our list is the super entrepreneur and businessman Gary Vaynerchuck who truly embodies the word "hustle".  

    Since BfR Professional was established back in 2015, it has been a constant motivator to follow the NYC based entrepreneur Gary Vee and how he operates his businesses sharing insane amounts of content, both on Instragram and on his YouTube channel with extremely practical advise on how to run and scale a startup business. 

    However, @garyvee is in himself a motivational and inspirational character who shares his view on how he thinks we should look at the world and how blessed we are with our lives and the era that we live in with endless opportunities. (Brace yourself for a fair amount of foul language, though!).

    Check out one of our favorite videos here titled "One life". 

    There you have it! Our list of the top 5 motivators right now whom you can start following today and hopefully become inspired by and prepared for a better tomorrow. 

    To your success,

    Lars & Martin

    Team BfR Professional

    Related Posts

    Martin and Lars from BfR Professional laughing it out.

    Who we are and how we can help you reach your goals

    In this short video pitch, the team behind BfR Professional explains in Danish who we are and what our mission is. (English translation written out below).

    Often people think that blood flow restriction (BFR) training is only meant to be done by hardcore bodybuilders and fitness athletes, but that's far from the truth.

    BFR training also enables people who aren't comfortable with or able to do heavy lifting to still obtain the same level of hypertrophy (muscle growth) as with traditional high-load workouts. 

    For example, it's extremely effective for the purpose of rehabilitation and injury prevention for persons of all ages (+18). Many women also enjoy using occlusion straps to build more strength and firmness in thighs and bottocks.  

    The growing popularity and use of BFR (or occlusion training, as it is also called) across the world is undeniable; however, we still come across many people who've never heard about this amazing training method. 

    Here at BfR Professional, we want to move your physique from A to B with our customised products as fast as possible in the most effective, gentle way by the use of occlusion training. This trending workout form is based on an old Japanese training method named “kaatsu" which means “increased pressure”.

    Therefore, we'll be releasing more inspiration and valuable insights over the next months here on our blog as well as on our FacebookInstagram and YouTube channel

    Stay tuned and make sure to sign up for our inspirational newsletter (which often comes with special offers and discounts) in order to not miss out on anything from our world. 

    Translation of the video is done in English below - just scroll down a bit. 

    BfR Professional - Bliv mere fit på kortere tid med os from STUDENTERVÆKSTHUS AARHUS on Vimeo.


    We are BfR Professional and have a question for you.

    Did you know that if you strap our products onto your arms or legs, you can train faster and more effectively?

    Are you tired of the never-ending training sessions and heavy weights or are you struggling with injuries as we've done ourselves for the past many years? Or do you just need a great alternative to your current training routine? Then we have the solution for you.

    We want to move your physique from A to B as fast as possible in the most effective and gentle way by the use of occlusion training which is based on an old Japanese training method named “kaatsu”, which by the way means “increased pressure”.

    It is simple and intelligent training for all so if you desire faster and more effective training sessions at home, while travelling or in the gym, then visit our website at

    To your success, 

    Team BfR professional



    Related Posts

     How to Hack Your Brain and Never Skip a Workout

    We all know the feeling that tends to creep up on you when you're about to go to the gym as planned but realise that you just don’t feel like it today. All those heavy lifts suddenly seem a pretty bad deal compared to a chilled hour of Netflix on your sofa. You really want to stay in today, but your conscience is pricking you. You obviously know the consequences of skipping too many workouts, so what do you do to make sure you stick with your long-term goals for your training?

    How your brain basically works

    The main thing to realise is that you need to hack your brain or it'll most likely get the better of you. And in order to do this, you first need a little basic knowledge about the biology of your brain.

    Actually, the modern human brain consists of three different layers or brains, and when it comes to classic struggles of conscience as the scenario mentioned above, particularly the second and third brains are of interest: The second brain is referred to as the limbic system, and this is where our emotions lie – in particular the ones that like things to be easy and fun. Because of this, humans are biologically wired to choose safe, well-known options and conserve energy. Consequently, Netflix seems a much better choice than sweating in the gym, muscles screaming and all.

    However, around the limbic system we have another, more modern brain called neocortex. This brain is unique to primates and humans and is where our thinking lies. And this is also your strongest weapon when trying to beat the carefree impulse to eat that bag of crisps, stay in bed or watch Game of Thrones all day.

    How to BEAT that brain of yours once and for all

    Basically, there are three things you should remember in your daily struggle against your baser instincts:

    1: Stop waiting for motivation.

    Any goal will inevitably contain a certain amount of suffering or sacrifice along the way. Too many people postpone the things they want to do because they just don’t feel motivated. Your limbic system is whispering to you that skipping one workout wouldn’t do any harm to your long-term goals because the limbic system would rather do something much more fun. This is when you must hack your own brain by using your neocortex instead.

    Simply remember the rational part of you that knows full well that skipping another workout will be bad for your long-term training goals and embrace the fact that in reality there's no such thing as motivation. You are more than capable of doing something even though you don’t feel like it – so do it. And build consistency like a pro.

    2: Comfort yourself that with occlusion training you will be able to train with less weight and for a shorter period of time.

    Your workout will be over before you know it, and then an hour of Netflix may be well-earned. Remember that the important thing is to build consistency: Instead of skipping a workout entirely, it's better to train for a shorter period of time.

    Many BfR users also report a psychological rush that might best be described as elation or pride when seeing and feeling the unique pump which arises during occlusion workouts. No matter how you felt prior to your workout, you'll surely leave the gym feeling content and relaxed, with endorphins swimming around your body like happy little tadpoles.

    3: Choose to do your workout at home.

    If you can’t be bothered to make it to the gym, why not train in the comfort of your own home? It'll enable you to "trick" your limbic system by simply choosing an easier option. (Remember that your brain prefers things to be easy and comfortable). With the BfR products, this is all possible. As an example, the new BfR Pro Glute Builder enables you to perform a wide range of exercises for your legs and buttocks – and you don’t even need any weights.

    Once you get the hang of catching yourself or hacking your own brain whenever it only wants to do what's easy, there's no stopping you. It is all a matter of understanding the psychology as well as the biology behind it and exploiting that knowledge to your own advantage on a daily basis. And the more you do it, the easier it'll become. Building the right mental state will enable you to take it to the next level!

    Links for further inspiration:

    The structure of your brain, read more here.

    Mel Robbins on motivation, read more here.

    Hope this got you all fired up!

    Team BfR Professional



    Related Posts

    Adi Moldovan

    Meet the Users: Featuring Fitness Champion Adi Moldovan

    Looking for inspiration for your next gym session?

    You came to the right place! We've interviewed Romanian fitness champion Adi Moldovan about his exercise routine. He has been a regular at the gym for the last six years, but he actually entered the sports world at the age of three with gymnastics continuing with football and later martial arts for six years.

    What is your exercise routine?*


    Hammer curls with BfR Pro ARMS - set 1: 30 reps, set 2: 25 reps, set 3: 20 reps, set 4: 15 reps / 30 seconds break between sets.


    Lying barbell triceps extension with BfR Pro ARMS - 4 sets of 20 reps.


    Leg press calf raises with BfR Pro ARMS - 5 sets of 12 reps.


    Two Arm High cable curls with BfR Pro ARMS - 4 sets of 15 reps.


    Rope push downs with BfR Pro ARMS - set 1: 30 reps, set 2: 25 reps, set 3: 20 reps, set 4: 15 reps. 


    Standing calf raises with BfR Pro ARMS - 4 sets of 15 reps. 

    What tips do you have for those who want to start going to the gym?

    To be persistent and remember that the results won't always come fast. You have to know that you have to work hard, so a lot of work and patience are necessary.

    Also, it's a lifestyle; you can't just go to the gym and eat right for a month and then stop. To move forward and stay ahead you need a plan.

    It's necessary to have a plan, otherwise you'll fail fast. At the same time, you also have to ask for help, always, because you never know it all. You always have to search for information.

    Who did you ask for help?

    My good friend and mentor Mihai that had been going to the gym for a long time. He helped me a lot with everything, so another thing to bear in mind is that you should always try to have someone to push you forward in your training sessions. It's such a crucial thing which I can't stress enough. Additionally, I've found a lot of information on the Internet.

    Continuously ask yourself, “how do I get better and smarter”, e.g. which exercises would be better and how to execute those exercises.

    Do you have any examples of websites that you read often?

    I don't have any website that I visit often, but I'm looking at famous persons in the bodybuilding industry and I'm trying to follow their advice and do their exercises but adjusted for my needs.  

    How did you come across blood flow restriction (BFR) training?

    I saw a guy called Anders at the gym using them and it caught my attention, and then he let me try his straps from BfR Professional. I saw a big difference in the pump, and that was something I'd always been looking for.

    Why do you like using BfR Pro ARMS in your training routine?

    Especially for the pump that you get during training! You always have to maintain that, and BfR Pro ARMS help in achieving this in a great way.

    Are YOU our next fitness feature?

    If you would like to be featured on our blog as our next "Meet the Users" individual and share your training routine and personal BfR success stories with the rest of the BfR family, please don't hesitate to reach out to us! Either via e-mail at or on our Facebook page.

    *Please note: This workout routine is only an example. You should adjust it according to your personal needs and current physical shape.

    Take it to the next level with

    Team BfR Professional


    Related Posts

    Kickstarting a Startup Success

    The idea behind BfR Professional all began more than two years back when one of our founders, Martin, first heard about the concept of blood flow restriction training and how it has the potential to revolutionise the way people do fitness today.

    He enthusiastically shared this knowledge with his longtime friend Lars, who would later become the other founder, and thus the seeds of what would eventually become BfR Professional were sown.

    Want something? Go create it yourself!

    The scientifically proven training method of blood flow restriction (BFR) has been rather extensively researched and especially within the recent decade. The idea of training with lower weights, while still gaining significant muscle strength and growth, is appealing to many of us.

    However, we became increasingly frustrated about not being able to find any customised equipment for this new training method, so we decided to create our own product

    After many months of product development, tests and redesigning, we're now ready to introduce and share with you the first generation of our blood flow restriction gear. The product is named BfR Pro ARMS, which is essentially a custom-made elastic anti-slip band designed to be used on your upper arms for blood flow restriction training, which is also popularly known as occlusion training.

    ARMS will come in four different sizes suitable for more or less everyone who wants to take on this new and upcoming way of training to complement their existing workout routine. Furthermore, we are already now planning to introduce the LEGS version specifically designed for blood flow restriction training, so stay tuned here on our blog and social media. Also don't forget to sign up to our newsletter on our website!

    Come cheer us on

    We'ill be launching our product and opening for sales this coming October through an online campaign using the world’s largest crowdfunding platform: Naturally, we will be posting and keeping you updated about our progress and details concerning the campaign continuously, and we urge you to stay tuned if this new and scientifically proven training method is something which you would like to try out for yourself. Obviously, we would love your support on!

    After all this time, we are more than keen to share our knowledge and our products with the world. We promise that we'll aim to give all the guidance necessary both here on our blog, Instagram, and Facebook, where we'll be talking about not only how our specific product can help you in connection with blood flow restriction training and reaching your physical goals, but also more generally how blood flow restriction training can benefit you. We simply want you to train smarter and better. We believe in your potential.

    Take it to the next level

    Lars & Martin

    Team BfR Professional

    Related Posts